Beauty & Personal Care AI visibility rankings
50 Beauty & Personal Care brands audited for how often ChatGPT, Gemini, Perplexity and Google AI Overviews mention them.
- Westman Atelier (westman-atelier.com) score 86, grade A
- Tower 28 (tower28beauty.com) score 85, grade A
- The Ordinary (theordinary.com) score 80, grade A
- ColourPop (colourpop.com) score 78, grade B
- Pat McGrath Labs (patmcgrath.com) score 78, grade B
- Haus Labs (hauslabs.com) score 78, grade B
- Ulta Beauty (ulta.com) score 77, grade B
- Fenty Beauty (fentybeauty.com) score 77, grade B
- Milk Makeup (milkmakeup.com) score 77, grade B
- Dieux (dieuxskin.com) score 75, grade B
- Kosas (kosas.com) score 74, grade B
- Rare Beauty (rarebeauty.com) score 73, grade B
- ILIA (iliabeauty.com) score 72, grade B
- Clinique (clinique.com) score 71, grade B
- Space NK (spacenk.com) score 71, grade B
- Hero Cosmetics (herocosmetics.us) score 68, grade C
- Supergoop (supergoop.com) score 68, grade C
- Drunk Elephant (drunkelephant.com) score 68, grade C
- Tarte (tartecosmetics.com) score 68, grade C
- Danessa Myricks Beauty (danessamyricksbeauty.com) score 67, grade C
- Tatcha (tatcha.com) score 66, grade C
- Benefit Cosmetics (benefitcosmetics.com) score 62, grade C
- Anastasia Beverly Hills (anastasiabeverlyhills.com) score 62, grade C
- NARS (narscosmetics.com) score 61, grade C
- Merit (meritbeauty.com) score 61, grade C
- Beauty Pie (beautypie.com) score 61, grade C
- Starface (starface.world) score 60, grade C
- Coty (coty.com) score 60, grade C
- Huda Beauty (hudabeauty.com) score 59, grade D
- Sunday Riley (sundayriley.com) score 58, grade D
- Youth To The People (youthtothepeople.com) score 58, grade D
- Shiseido (shiseido.com) score 58, grade D
- Saie (saiehello.com) score 55, grade D
- Morphe (morphe.com) score 54, grade D
- Beiersdorf (beiersdorf.com) score 53, grade D
- Puig (puig.com) score 52, grade D
- Urban Decay (urbandecay.com) score 51, grade D
- Sephora (sephora.com) score 50, grade D
- Natura (natura.com.br) score 49, grade F
- Kao (kao.com) score 48, grade F
- Charlotte Tilbury (charlottetilbury.com) score 47, grade F
- Amorepacific (apgroup.com) score 39, grade F
- MAC Cosmetics (maccosmetics.com) score 29, grade F
- Too Faced (toofaced.com) score 29, grade F
- e.l.f. Beauty (elfbeauty.com) score 28, grade F
- Paula's Choice (paulaschoice.com) score 27, grade F
- L'Oreal (loreal.com) score 24, grade F
- Kiehl's (kiehls.com) score 16, grade F
- LG H&H (lghnh.com) score 0, grade F
- Estee Lauder Companies (elcompanies.com) score 0, grade F